Show Notes
Today’s guest is Simon Sundén, a veteran of the competitive gaming scene, CEO of Clutch Group, and the operator behind major esports productions like the GeoGuessr World Cup.
We dig into the rise of esports from its origins in South Korea, how livestreaming changed the industry forever, and why most studios misunderstand what esports is actually for. Simon breaks down what makes a game truly competitive, how to evaluate esports potential, and why watchability matters more than most devs realise.
Whether you’re a game developer, studio founder, or just obsessed with competitive gaming, this is a masterclass in understanding how esports really works.
Connect with Simon Sundén