Today’s guest is Lara Acosta, a personal branding expert, content strategist, and founder of Literally Academy. Lara went from being unemployed in 2022 to becoming the #1 female creator on LinkedIn, amassing over 300,000 followers and generating millions through her personal brand. She now teaches others how to build a standout online presence, create engaging content, and turn their audience into a thriving business. In this episode, Lara shares her journey of building a personal brand as a woman in business and the strategies that helped her grow to over 200,000 followers on LinkedIn. She dives into the power of self-promotion, why most people struggle with content creation, and how to talk with your audience, not at them, using her SLAY framework. If you’re a content creator, business owner, or someone looking to build an authentic personal brand, this episode is for you!