“The Content Strategy Playbook” with Lara A, Luke M, Matt B, Sam G.W, Jacob P.

Today’s guests are Lara Acosta, Luke Matthews, Matt Barker, Sam G. Winsbury, and Jacob Pegs. Lara is a personal branding expert and founder of Literally Academy, boasting 20M+ impressions and a #1 LinkedIn creator title. Luke is an AI-driven ghostwriter with 175,000 followers, known for teaching how to craft posts with precision in just 7 days. Matt is a solopreneur copywriter who left a corporate job to build a thriving business teaching others to attract dream clients through organic content. Sam is the founder of a personal branding agency that has built over 150 brands, achieving millions in inbound leads for clients. Jacob is a former agency owner turned business coach who scaled his consulting business to $500K+ annually, specializing in content-led growth strategies. And I’m your host, Harry Phokou, I ghostwrite and get LinkedIn done for you. In this episode, we talk about our approaches to writing, managing leads, and using AI in content creation. We also share tips on building connections, making the most of video content, and deciding what really matters on LinkedIn. Whether you’re new to LinkedIn or looking to refine your strategy, this episode has practical advice to help you grow your presence and get results.